I continue to be surprised by how many founders can not provide a concise / clear answer to what the business will be in 5-7-10 years. VISION is so KEY Here is why

1. Startups are MARATHONS and VISION is YOUR TRUE NORTH If you don’t know where you are going how will you get there?!

2. At pre-seed and seed stage metrics are sparse. Investors are evaluating YOU! When you can’t explain the VISION investors think you aren’t thoughtful. And if you aren’t thoughtful - WHY take a chance on you? Why invest in YOU ?

3. Our time on Earth is limited. We all have to choose what to work on. So not for investors, but for your own sake - why are YOU working on THIS OPPORTUNITY if you don’t have the vision for it ?

4. Beyond yourself and investors - VISION helps also INSPIRE - COFOUNDERS - EMPLOYEES - CUSTOMERS - MEDIA When you don’t have a clear vision it is hard to recruit, convince and excite anyone.