If you are an SEO, develop your skills in overlapping disciplines:
1. Writing
2. Reading HTML / CSS / JS
3. Design Basics
4. Analytics & Data Interpretation
5. CMS Familiarity (WordPress, Wix, Squarespace, Webflow, Hubspot, Drupal, etc)
SEO is WAY more than keywords & backlinks
1. Writing
If you can't write, you aren't a good SEO. I don't make the rules.
It doesn't matter if it's content (educational / entertainment) or copy (sales).
A strong grasp on language is required in order to meet technical SEO standards like Metadata.
2. Reading Code
Right click on any web page, see 'View Source' and 'Inspect'?
'View Source' shows you HTML that was delivered from the web server to your browser
'Inspect Element' is a dev tool to look at the state of the Document Object Model (DOM) Tree
Why does this matter?
Why do you need to view source code? It's the easiest way to check at-a-glance...
Title tags
Meta descriptions
Heading tags
Scripts
Security
Rendering of the main elements
Hidden files that shouldn’t be
Analytics snippets
Meta robots tag
Page load time
and much more!
3. Design Basics - What I referring to?
Site Architecture / Navigation
Core Web Vitals
Responsiveness
Site / Back-End Tech Stacks
These are considerations that SEOs need to bring to a Graphic / Web Designers attention. You don't have to be a master but familiarity is key.
4. Analytics & Data Interpretation
It's not enough to use tools like Search Console, Analytics, SEMrush, & AHREFS to look at fancy graphs and print off "audits".
SEO for a site varies based on needs.
Ecom? B2B? Brick & Mortar? A one-size-fits-all approach won't work.
Visibility low?
Check crawlability & metadata.
Bounce rate high?
Check page load speed & content above-the-fold.
CTR low?
Check your page structure & copywriting.
It's not enough to have the data, you have to DO SOMETHING WITH IT.
5. CMS Familiarity
WordPress, Squarespace, Webflow, Wix, Drupal, Hubspot, Ghost, GoDaddy, even fucking CANVA at this point ALL have a website builders
You should be aware of the limitations within each platform & how to fix common issues
Will save you a lot of headache later
These 5 skills will enable you to cover the overlap that SEO has with other business functions.
You should be a jack of all trades (this list) TO BE a master of one (SEO).
New to SEO and frustrated with your current lack of traffic and visibility?
Do yourself a favor, clear an hour from your calendar, and get ready to learn like you never have before
I have answers to questions you can't put to words — into Google
SEObyVIC.com
SEObyVIC.com
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VIC × SEO@SubtleBodhi
Sep 23 22
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If you are an SEO, develop your skills in overlapping disciplines:
1. Writing
2. Reading HTML / CSS / JS
3. Design Basics
4. Analytics & Data Interpretation
5. CMS Familiarity (WordPress, Wix, Squarespace, Webflow, Hubspot, Drupal, etc)
SEO is WAY more than keywords & backlinks
@Thread Reader App unroll por favor
VIC × SEO
@SubtleBodhi
Google Search Sales Teams for Business-Owners.
Search Engine Optimization for All Skill-Levels.
Student of Intent & Internet. The Flow of SEO. 🌴
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