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Daniel Ahmad

@ZhugeEX

Jul 14

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NEW: Asia's share of the global esports market continues to grow, now accounting for 57% of total esports industry revenue. The Asia esports industry generated a combined revenue of $634.3 million in 2021, growing 16.6% YoY More in the link & 🧵below: nikopartners.com/news/asias-sha…

Asia's Esports Industry: - Asia accounts for 57% of the estimated USD $1.1 billion global esports market, a 2.7 percentage point increase over 2020 - Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region

- Mobile esports titles dominate the Asian esports landscape, continuing to take market share from PC titles. - India and Southeast Asia will see the largest YoY revenue growth by the end of this year at 18.3% and 17.2%

- The leading PC esports titles in Asia are League of Legends, PUBG, and Valorant - The leading mobile esports titles in Asia are PUBG Mobile/BGMI, Free Fire, and League of Legends: Wild Rift - The top esports genres are Battle Royale and MOBA

2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space For more information and pricing on this report, see link below: nikopartners.com/esports-in-asi…

Esports in Asia

nikopartners.com/esports-in-asi…

Esports in Asia

Daniel Ahmad

@ZhugeEX

Senior Analyst at Niko Partners. I cover the video games market in Asia incl. MENA I tweet insights about gaming and more. Asian & Irish (He/Him)

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