2/9 By building a full structure of thought leadership, you have confidence in the power of the idea taking hold and moving people.
So a merit-worthy idea needs to be built out into a full Thought Leadership Model.
Read along for what that means and how to do it...
3/9 Building a robust Thought Leadership Model is like a construction project.
The structure needs to be complete, including invisible parts.
We want the confidence that even the hidden components were built. It needs a deep, well-anchored foundation.
4/9 I've seen thought leadership described as simply being seen as an expert in your field.
Yet just being recognized for expertise is like the paint on the house. It might look nice at first glance, but it doesn't go deep.
5/9 Thought leadership isn't simply about showing what you know, it's about empowering your audience to get more out of what you offer.
Package your thinking well, empower your audience to get more value, make a smarter buying decision, or elevate the purpose of what you offer.
6/9 The 9 components of a Thought Leadership Model.
1. Audience Thinking
2. Competitive Landscape
3. Audience Baseline Position
4. Thought Leadership Position
5. Thought Leadership Path
6. Supporting Talking Points
7. Position Paper