How to learn more about Google Ads Strategy in 30 minutes than 93% learn in 3 months

Master these 2 PPC skills = you'll understand how to strategize campaigns profitably 1. Understanding Attribution 2. How To Find Hidden Data To Make Decisions both cause millions in unprofitable ad spend a year (it causes people to make uneducated decisions) let's fix that

Why should you care about tracking a sales cycle? if your conversions are not on a 1:1 of click:conversion... you need to understand how someone comes in and eventually purchase your products/services over time, more clicks + impressions = longer sales cycle

How To Start Understanding Google Ads Attribution Read through the Google Ads library on the different attribution models & how they work Take it 1 step further and apply this newfound knowledge to your own campaigns/accounts Then go to the "Attribution" section

How To Use Google's Attribution Tools Interactions/Days to Conversion Conversion Paths (overlap) Device Analysis (overlap) Assisted Conversions (campaign analysis) Model Comparison (data changes) Study each one, use each one weekly

Google's Most Underrated Feature: Segmentation there are so many tools & features inside Google Ads that most people have no idea what to use and what to forget unfortunately most people don't use the most powerful feature Segmenting data sets here's how to

How To Find Hidden Data Inside Google Ads Any View (Campaign/Ad Group/Keyword/Ads/etc) White Middle Bar > Segment Choose Your Data Layer •Time •Click Type •Conversions •Device •Network •Top v Other •Ad Destination Inspect "Hidden" Data Get Lost

How to learn more about Google Ads Strategy in 30 minutes than 93% learn in 3 months 1. Take the time to properly understand different attribution models & how it affects your data/campaigns 2. Use segmentation to make decisions at any level inside your account

If you found a new way to strategize and think about Google Ads Retweet the 1st tweet to help others learn & master Google Ads If you want more Google Ads content, follow me @Collin Schmelebeck | The Google Ads Guy https://twitter.com/SchmelebeckPPC/status/1571960335778680836…

Looking to learn Google Ads for your eCommerce brand or clients? Join 500+ other marketers and head over to the best Google Ads Group online for in-depth content and playbooks https://www.facebook.com/groups/ppcbootcamp/… [img:CWk_W44bt]