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Amanda Natividad

Amanda Natividad
@amandanat

Sep 22, 2022
13 tweets
Twitter

830 million LinkedIn users 430 million Reddit users 238 million Twitter users Your marketing doesn’t need to reach all of them. In fact, it shouldn’t. How to find the right customers, readers, listeners, and social followers:

Twitter Advanced Search: Filter hashtag or user data by number of RTs or Likes: #skincare min_retweets:500 @Amanda Natividad min_faves:300 (Try the Twemex extension to see Likes directly on people's profiles)
Twitter Lists and Topics: Find creators in your niche and look for the lists they created. Scroll through the relevant Twitter Topics and make lists as you come across interesting people. Follow the content and reply with your amazing insights.
Using the View Lists function on a Twitter user's profile. This is @arithisandthat's profile.
Try this shortcut for Twitter Lists: Look up a user's SparkScore. (Free @SparkToro tool!) Under Related Accounts you'll see up to 9 accounts that user frequently engages with. This may indicate they're in a similar niche, and you can add them all to your List. Here's mine:
In Amanda's SparkScore, related accounts include: @randfish, @sparktoro, @AdriSheares, @KateBour, @everywhereist, @VicVijayakumar, @nbashaw, and @ChiThukral.
LinkedIn Search: Search for a job function that represents your ideal customer, and filter by location, 1st/2nd/3rd connection, etc. If they post, engage with their content. Pay attention to others' replies too. (Don't immediately slide into their DMs with a pitch. 😂)
Reddit: Find a new and trending post. Jump in with a high-quality comment — one that's relevant, detailed, and ideally, has a link to your site. @Ross Simmonds has the best Reddit tips: twitter.com/TheCoolestCool
Ross Simmonds

Ross Simmonds
@TheCoolestCool

Reddit is still considered by most marketers to be a niche or risky channel. The 430M+ active users aren't worth it to them. But @Foundation 🎧 we love Reddit. I actually have had a lot of success with it. Here are my 3 MOST IMPACTFUL ways to tap into those 430M+ users! 🧵
Fast way to get Reddit data: Do a SparkToro search to find: • Popular Subreddits in your audience • Words they use in Reddit comments Example: People who talk about Taylor Swift... Are really into Taylor Swift. 😜 They're also into Harry Potter, Euphoria, & Olivia Rodrigo.
Top 3 popular Subreddits include /TaylorSwift / YouBelongWithMemes, and /Popheads
Additional popular Subreddits show /HarryPotter, /MarvelStudios, /euphoria, /theBachelor, /AnimalCrossing
Frequently used text in comment are: taylors, folklore, evermore, and reputation.
Frequently used text in comment are also: vault tracks, tears ricochet, theories, olivia rodrigo, invisible string, olivia, and taylors vault.
Slack, Circle, etc: As you get to know more people on social media, you'll start to find private communities. Like these marketing ones: • All In: @Brendan Hufford ⚡️ • Swipe Files: @Corey Haines • Demand Curve: @Demand Curve • Forget the Funnel: @Forget The Funnel Join them!
But this takes a lot of time. And you'd still have to research the influential podcasts, blogs, and YouTube channels to: • Consume • Pay to sponsor • Create content with • Pitch yourself as a guest for This will take you weeks. 🥵 So use SparkToro to save time. 💡
Example: You're an ecommerce marketer and want to speak on niche podcasts. Think: What are the current pain points in my industry? SparkToro search: My audience frequently talks about "supply chain." Pitch yourself as a guest.
SparkToro query that shows influential podcasts are The SupplyChainBrain podcast, Inbound Logistics, and the Gartner Talent Angle.
Example: You sell makeup and want to partner with non-competitive brands. Think: Who do I share an audience with? SparkToro search: My audience frequently uses the hashtag "skincare" Sort by Avg. # of Views. Scroll and make a list of potential partners.
SparkToro query that shows influential YouTube channels are Lancome USA, CoverGirl, and NYX Professional Makeup.
Example: You need content ideas for your audience of nutritionists. Think: What's top of mind for them? SparkToro search: My audience uses these word(s) in their profile "nutritionist" They might currently be into sweet potato recipes and gut health products!
SparkToro query that shows some frequently discussed phrases include "sweet potato" and "gut health."
By the way... If you're a SparkToro user, you have 3 always-free full queries in your dashboard. You can see all the data you'd get in a paid plan. That "nutritionist" query is in here too! 👀
Screenshot of the always-free example queries that you'd see in a paid SparkToro plan.
Amanda Natividad
Tweets on marketing & creating. VP Marketing @sparktoro. Contributor @adweek. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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