Show up for poets. Buy their books. Go to their readings [church!]. Share their poems. Celebrate their awards. Recognize their research. Ask them about craft. Quote them beyond just an epigraph.
Show up for poets. Review their books. Review their chapbooks. Review their anthologies. Review their craft books.
Help readers find their work
Show up for poets. Read their poems seriously. Read their poems casually. Read their poems in, out, around, above, and beyond academic institutions. Read their poems at brunch. Read their poems in halls of power. Read their poems in the rusted barns of youth. Read read read.
Show up for poets. Use their work in comic books. Use their work in art exhibitions. Use their work in political speeches. Use their work in corporate trainings. Use their work and pay them for it!