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The changes proposed by the Bill appear to be catered towards expanding the scope of the Board's mandate in relation to the regulation of advertising and online content.#KFCBonDigitalParenting

Currently, commercial advertising in Kenya is regulated by the Advertising Standards Body of Kenya created by the Association of Practitioners in Advertising.#KFCBonDigitalParenting
The Bill proposes to amend the definition of the term "Film" and to introduce the new definitions of the terms "Broadcast" and "Broadcasting", "Advertisement", "Commercial" and "Trailer".#KFCBonDigitalParenting
The proposed amendments seek to ensure that all advertisers, and not just advertisers of films, plays or music, comply with the provisions of the Act in relation to any advertisement including online advertisements.#KFCBonDigitalParenting
the move to amend the Act is primarily aimed at strengthening the protection of children from exposure to mature or adult content,#KFCBonDigitalParenting
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