Currently, commercial advertising in Kenya is regulated by the Advertising Standards Body of Kenya created by the Association of Practitioners in Advertising.
#KFCBonDigitalParentingThe Bill proposes to amend the definition of the term "Film" and to introduce the new definitions of the terms "Broadcast" and "Broadcasting", "Advertisement", "Commercial" and "Trailer".
#KFCBonDigitalParentingThe proposed amendments seek to ensure that all advertisers, and not just advertisers of films, plays or music, comply with the provisions of the Act in relation to any advertisement including online advertisements.
#KFCBonDigitalParentingthe move to amend the Act is primarily aimed at strengthening the protection of children from exposure to mature or adult content,
#KFCBonDigitalParenting