NEW PRE-PRINT ALERT! psyarxiv.com/8qjuy Emma Buurman, @Richard Hamshaw, and I (all @Psychology at Bath) interviewed former vegetarians, to see how they justify their current meat consumption. We found they believed being vegetarian was moral, but socially difficult...

Participants also spoke about prioritising the health of 'their body', being an 'ethical meat eater', and the idea that having meat in your diet gives you freedom. They rejected the stereotypes put upon vegetarians as 'hippies', and found expectations of them difficult to manage

Overall, we hope this paper sheds some light on why people might give up being vegetarian, and how we can help people reduce their meat consumption even if they don't want to commit to an identity fully, see our earlier paper on this here: spssi.onlinelibrary.wiley.com/doi/abs/10.111…

Emma worked on this project for her undergraduate thesis (she's amazing!!), and she's looking for research opportunities in areas of health, environment, and in qualitative research more broadly. DM me if you want her email so you can get in touch with her!

@PHAIR Society, @SWDTP, @BrEPS, @Vegan Sociology , @Chris Bryant, @Faunalytics Please share and RT!