Been getting a lot of DMs about growing a business.
More than anything - some of you have your priorities out of wack and need a reality check - which is why I'm doing this thread on what you should be focusing on and how much work it takes to build a biz.
There are two sides to business:
You need both in order to be successful.
Some of the DMs I get say something like "I don't have the money to invest in marketing."
You don't need much to start.
-GMass for emails
- Wix for a website
- Manual prospecting on Google.
When I first started out, I was searching manually on Google for 1000 companies a week to cold email and call. Zero cost. All sweat.
Website was a landing page on WordPress. Emails from gmail.
I wasn't investing in an expensive SEO compaign. No software. All Free.
Nowadays, for myself, it's much more automated. 10k contacts a month being emails with automated follow-ups.
I work the leads. Anywhere between 100-200 leads per month.
However, what do you focus on as a biz owner or freelancer? Skills or sales?
When I changed my mindset from "I'm a web designer" to "I'm a sales guy," that's when I went from $2k-3k months to $10k more consistently.
Fulfillment is important, don't get me wrong, but having a deal stream is the most important. Without it, you don't have a business.
In a normal day, I easily work 8 hours, usually a few more. I follow up with leads, usually multiple times, take sales calls, and then make sure our projects keep moving.
I hired and trained a PM to keep projects moving once I could afford it. That way I could get some of my time back and I could continue to grow.
The last thing I'll say is that a lot of you are afraid to test things out for your business.
What may work for one business may not work for another. Test that software. Test that system. Test new scripts. TEST IT ALL. THERE ARE NO EXACT RULES TO RUNNING A BIZ.
It's harder work than you think it is. It always will be. There's no easy way to skip the work.
honestly a random thread. i'm so tired and my mind isn't thinking entirely straight lol. Some of you just need to actually put in the work and know it can be pretty tough. expect it to be tough.