Why are transport emissions so hard to reduce? Because improvements in the energy efficiency of vehicles and the carbon intensity of energy are compensated by the growth in travel activity. It really is as simple as that.
When sustainable transport experts say: "technology is welcome but it's not going to be enough unless we do some travel demand management as well", this is what we have in mind.
And no amount of pundits going on about how any form of travel demand management is obviously taboo is going to change this hard reality - *even if you assume that they are right*
And TBC "travel activity growth" does not mean people are making more trips (they aren't) or spending more *time* travelling (they aren't). It means that they are covering *longer distances* (with roughly the same amount of time & trips)
And AFAIK most empirical studies that have looked into this question have concluded that electrification won't be enough on its own to meet climate targets unless we do something about travel demand as well
Transport researcher with views on + than 1 topic - 🇪🇺🇮🇹 citizen with views on + than 1 country. Used to be in 🇬🇧. Now at @TU_Dortmund 🇩🇪. Views my own