The far right has found succeess in taking over the “conservative” brand because their target audience has little understanding of the history of their own movement and has been convinced to trust no media outlets besides those already on their side.
This is also hardly the first time that young people on the far right with especially hateful politics have sought to wedge their way into positions of leadership in the GOP.
Teaches US History at Willamette Univ. Working on a book about the long history of the US Right. Can be found at the same handle on Mastodon and Counter Social.