1/ I recently wrote 16 threads in a 30-day period
Some got over 150k impressions, some under 10k.
But how can you tell if a thread is successful or not?
2/ Well, it depends on what you're going for.
Here are some metrics I look at...
3/ READING CONVERSION:
Ω-imp/α-imp = %-read
Divided #-impressions of your thread's last tweet with #-impressions of the 1st tweet.
This tells you how many people read the whole thing.
4/ Looking at my last 16 threads...
It looks like 2% or higher is really good, and 1% is my average.
It also looks like the super high completion rates are for threads that didn't go viral (they stayed within my follower community)
5/ ENGAGEMENT RATE:
(Likes + RTs + Replies + Profile Views)/Ω-imp = %-engagement
This tells me how many people took action on the thread.
This is also the default metric in most Twitter SaaS.
6/ Looking at my last 16 threads...
Honestly, I'm not sure this is a useful metric at all.
The more viral something gets, the lower the engagement percentage.
7/ If I ignore the ones that stayed internal, the ones that got 100k+ imp., and stayed >1% engagement...
You could argue that my best threads are listicles.
I dunno. I would ignore this one.
8/ CONVERSION RATE:
I think a better metric (if followers is what we're aiming for) is this:
Profile Views/α-imp = Profile View %-tage
With this one, at least I know they're checking out who I am and what I offer.
9/ Looking at my 16 threads, it seems like the ones where I share my most authoritative content are the ones that get ≥0.5% profile views.
The lowest ones are when I share/talk about other people's content... or go *too deep* into my niche.
10/ Of course... what I'm also realizing is I write a lot of "authority threads" where I share my own expertise.
Maybe I need to write more cringey-platitude threads for the mass market?
And that's all, folks!
How do YOU analyze threads? Reply and let me know.
And for more stuff like this...
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