Copywriting is a money-printing skill.
But most people suck at it.
Here are 7 books to master the Art of Copywriting (and sell services):
1) Influence: Robert Cialdini
Understand the psychology of persuasion.
Lessons:
• Identify the true intentions of people.
• Show social proof if you want to persuade someone.
• Attach a reason to your objectives for people to understand.
2) The Copywriter’s Handbook: Robert Bly
Write copy that sells.
Lessons:
• Pique your reader’s curiosity.
• Write the way your audience speaks.
• Assemble a toolbox of attention-grabbing words.
3) Cold Email Manifesto: Alex Berman & Robert Indries
Convert clients like crazy.
Lessons:
• Offer something valuable (other than the products).
• Don’t expect someone to “buy” based on a cold-email.
• Try to start a conversation first. Don't sell right in the beginning.
4) The Adweek Copywriting Handbook: Joseph Sugarman
Learn writing powerful copy's from America's greatest copywriter.
Lessons:
• Craft the ideal buying environment.
• Use the power of storytelling to sell.
• Build a relationship with the prospect.
5) Never Split the Difference: Chris Voss
Negotiate like a pro with clients.
Lessons:
• Listen deeply to understand their worldview.
• Negotiate through emotion rather than just reason.
• Summarize their position back to them to demonstrate empathy.
6) $100 Million Offers: Alex Hormozi
How to make offers so good, people feel stupid saying no.
Lessons:
• Avoid choosing a bad market to sell.
• Present an offer like no other product/service available.
• Enhance your offer by adding scarcity, urgency, bonuses & guarantees.
7) Copywriting Secrets: Jim Edwards
Use the power of words to get more clicks, sales & profit.
Lessons:
• Make people thirsty to make them buy your services.
• A pronoun change may help vault up your sales while typos can remarkably drop your sales.
Let me know which book is your favorite!
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