I’ve launched 10 software startups in 12 years. 2 worked, 8 failed. Here’s a list of them with the reason why each worked/failed

Vizuali (2011) Scrapbook for designers. Student project, competing with @Pinterest 🎁. Got 317 users including high profile web designers. Failed because I couldn’t monetise due to fear and lack of experience.

Get Invited (2012-2020) Event ticketing app. Raised VC from 2 investors and grew to $5m sales, 20k users. Powered events for @@jason with Tim Ferris and Gary Vee speaking. Failed after 8 years - too much competition, covid hit industry, low margin and made a lot of mistakes.

Verrve (2015) Habit and goal tracking. Got a handful of users, none paid. Failed because B2C with low demand, high competition and high churn. Also, didn't take it seriously enough.

Ask Vega (2016) AI bot to find vegan restaurants and check if products are vegan. Failed because ai wasn’t as good then, also B2C market and no-one wanted to pay.

Zealth (2017) Personal finance tracker. 215 signups, none paying. Failed because B2C product, people didn’t want to pay, technically challenging with strong competition.

Everview (2019) SaaS metrics dashboard. 100 signups, 2 paying users, both churned. Failed because of high competition, difficult to maintain external APIs. My audience (startups) didn't care about tracking metrics. Also, I couldn't focus due to traction in #10.

Hackr (2020) Landing page builder. 112 signups, 2 paying but both churned. Too challenging for a solopreneur. Tech was complicated and required a lot of custom design templates. Also, strong competition.

Firelab (2020) No code automated browser and API testing. Got 147 signups, 2 paying, both churned. Valid market but my audience didn't care about testing. Has potential with enterprise market.

AI Graphics (2022) Generate graphics with AI. 142 signups, 3 paying customers in 1 week, 2 churned. Didn't focus on niche use case. It has potential but not enough traction to validate risking time away from #10.

Gravity (2018-Present) Scaled to 6 figure revenue solo and grew 80% in 2022. Succeeding because of relevant B2B audience, affinity with market, high pain problem plus a lot of focus.

Conclusion: I gave up on most products after a few months of struggling to get traction beyond 2 users. The 2 products that worked got traction quickly with little effort. Lesson: keep shipping, be prepared to fail (fast) and focus on what gets traction quickly.