There is pressure on entrepreneurs to have cofounders, but some of my research with Jason Greenberg suggests solo founders outperform.
This paper shows when solo founders beat teams: when they can draw on networks of co-creators. Useful & readable tables! pubsonline.informs.org/doi/abs/10.128…
Professor @Wharton studying innovation & startups. Democratizing business education with games (Play: https://t.co/wGEvJUzwOC) Substack: https://t.co/bizU3DII97