Research will help you land 10x more job offers. But only if you know how to do it correctly. Here are 7 ways to learn everything about a company:

Context: Research Is 80% Of Job Search Success Research informs the entire process. It makes your apps more relevant. It boosts your informational interviews. It makes your interviews aligned and relevant. If you want to win more jobs? Do your research. Here's how:

1/ Review Their Website Not just their homepage and mission statement. Click and read every link in their site footer. Look for: - Leadership Bios - Recent News - Case Studies - Interviews / Keynotes Company sites are a gold mine, but most people don't go deep enough.

2/ Listen To Earnings Calls This is a 30-60 minute call focused on: - What is / isn't going well - Big initiatives - Plans to overcome challenges - & more They're free for anyone to listen. Find them by running a search for "[Company Name] Investor Relations"

3/ SeekingAlpha.com SeekingAlpha is a financial news and analysis site. The news is great, but the analysis is magic. Analysts will write pieces on the company's future outlooks. You'll get a wide range of opinions on initiatives, goals, and challenges at the company.

4/ Interviews With Execs Find the company's executive team. Then search for: [Name] Interview [Name] Podcast [Name] Keynote On Google and YouTube. Filter for the past 12 months. Live conversations like this contain so many golden nuggets!

5/ Browse Reviews Get them from reputable 3rd parties and customers: 1. Google "[Product] Reviews" 2. Search YouTube for "[Product] Reviews" 3. Look at app store reviews 4. Check company-related subreddits for feedback Customers will always share the good, bad, and ugly.

6/ Competitive Analyses Use a site like Owler.com to find the company's top 3 competitors. Now comb through their funnels, offerings, and services. What do they do better than your target company? What do they do differently? What are they missing?

7/ Use The Product Yourself If possible, roll up your own sleeves. Jump into the product and use it for yourself. If you can't do that? Watch demos and tutorials online. Seeing the product in action creates a deeper understanding and can spark new ideas for value adds.

8/ Ready To Go Deeper? I’m giving away my 5 most effective strategies for landing a job you love without applying online. They helped thousands of people land dream jobs at the world's best companies. They’re worth $297. Get them for free here: cultivatedculture.com/newsletter

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