ONDC is the Talk of the Town I’ve shared earlier on offerings & if ONDC can create UPI like disruption for e-Commerce Today, let’s Uncover Practicality & After Effects

I honestly believe that ONDC won’t kill platforms like Zomato, Swiggy, Ola, Uber, 1mg etc But it’ll certainly Evolve as a Threat Precisely what UPI did to Visa, Mastercard etc FYI - UPI does More Volumes in a Month than Annual Credit Card Spends of Indians Combined

India is a Very Large Market with over 800 Million People having access to the Mobile Internet We have an aspiration never ending Population, there’s still a big market for • Payments • E-Commerce • Consumption • Gig Economy • Penetration of Financial Products

India majorly have two types of Consumers a) Who is Loyal to Better Products, Experiences, Customer Services & don’t mind paying Extra Premium b) Who is Loyal to Cashback & Discount, Primarily Credit/Deal Seeker Audience, they can compromise a bit on Product/Experience

Business is somewhere in between If you can offer better experience at a competing pricing, you can create a buzz & successful business

ONDC as an Ecosystem will also enable millions of Merchants, SMBs, Women & Micro Entrepreneurs across India Who have either been ignored by Giant E-Com Companies or their Pricing/Costing Model isn’t Sustainable for them @Kush Agarwal @Piyush Goyal https://indianexpress.com/article/business/economy/ondc-small-retail-e-commerce-firms-piyush-goyal-8482222/…

Let’s understand this with an Easy Example • Your Next Grocery Order can directly come from ‘Vikas General Store’ near to your home Instead of some Dark Store owned by Tech Biggies Zepto, Blinkit, Big Basket or Swiggy Instamart

• You can choose if you wish to order with Vikas General Store or 100s of other such nearby stores based on factors like Time, Ratings, Pricing etc • Now you know, it’s the people who can get benefited and earn their living, instead of a few Big VC Funded Tech Aggregators

• Similarly, For Food Ordering Restaurants Pay Various Charges & Commission to Aggregators e.g. Swiggy & Zomato • With ONDC, they can get Relief from High Commission. 2-4% Instead of 20-28% • Can take control of Delivery with 3rd Parties e.g. Dunzo, Shadowfax, Rapido etc

Similarly for Ola & Uber • Namma Yatri is already live with ONDC is Bengaluru as well as they have a stand-alone App • More such Taxi companies/aggregators can now join ONDC Network. Users get competing pricing & they get discovery/marketplace Win win situation for Everyone!

So apart from Major Categories • Groceries • Food Delivery • Fashion • Travel • Hotels • Medicines • Home Furnishing & Services There are several other use cases and categories that have a vast potential with ONDC Integration

Another underrated benefit is Ecosystem Level Integration That means my nearest Shop will be Registered on Meesho or Magicpin But I can access them via Paytm or any other Buyer Apps Again, just like you use your SBI Account on any UPI Platform of your Choice

Major Takeaways • Platforms like Zomato, Swiggy may have to Reduce the Commission to Sustain • We’ll see hundreds of ONDC Exclusives Restaurants, Cloud Kitchens etc • Deliver Fee will be paid by Users mostly, Discount will fade post wider adoption. Just like early UPI Days

Major Concerns • Refunds & Customer Service - While Aggregators created a monopoly, they also built & maintained standardisation for Return, Refunds, Customer Support etc However it’ll be slightly difficult in case of ONDC, we’ll need to wait for more clarity on this.

• Discount - Currently it’s the ONDC that is funding the First Orders or New Customer’s Discount on Orders, in a few cases it’s Buyer Apps

• But it won’t be sustainable in the longer run, the actual effectiveness & stickiness of ONDC will be determined if users prefer ONDC over Traditional Platforms without any Discount

• Dedicated ONDC App vs Integrated ONDC Feature - Currently you can access & order on ONDC via Paytm & a few other Buyer Apps It’s a major concern for many users as they would want a dedicated app but Government don’t want this https://www.bqprime.com/business/dont-want-separate-ondc-platforms-by-firms-says-piyush-goyal…

That’s all, Appreciate the RT Hope you find this Thread Insightful All of the Insights are written by me (No Chat GPT or AI written Content) I write about India’s Digital Public Infrastructure & Growth Story, Follow @Ravisutanjani for More