I still see the argument that AI is bad af generating ideas, but my colleagues and I, along with many other researchers, have repeatedly found that even the old GPT-4 could be prompted to generate more diverse and higher quality ideas than most people. And newer models do better.

Ethan Mollick

@emollick

Jan 27 24

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Our new paper: we know that GPT-4 generates better ideas than most people, but the ideas are kind of similar & variance matters But it turns out that better prompting can generate pools of good ideas that are almost as diverse as from a group of humans https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4708466…

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