Everyone has a theory about how Al is affecting creative jobs.
We wanted the numbers. So we spent 3 weeks looking at hiring data across agencies, brands and freelance platforms.
What we found in the 
Everyone, including the big guns, are doubling down on the need for AI creative talent.
And it's not necessarily in-house talent. Freelance demand for AI creatives has also soared.
It's not about replacing the human behind the creativity. The surge is in finding creative humans with the right AI skills and tools.
And that's evident in what brands and orgs. are willing to pay for this kind of talent.
AI with no creative mind behind it, is a slop machine. The creativity still remains intact, the tools have just gotten better.
The shift isn't coming. It's already happened. Here's proof:
The demand for creative folks with the right AI skills and tools has never been higher. The demand is real, the gap is yours to fill.
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